B2B Marketplace UX
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Lead Designer
Read case study →Design that creates delight
I craft seamless experiences for early-stage startups. 6,897 projects shipped.
Last updated 2026-06-13 14:47 UTC. See my work →
Featured Work
Design Tool Integration
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Product Designer
Read case study →Remote Collaboration Tool
Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Senior Designer
Read case study →What I do
Product Strategy
From concept to spec, defining your MVP through workshops
UX/UI Design
Accessible interfaces across multi-platform. I ship design systems
Design Direction
Scale design practice. I offer workshops
Working with
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Healthcare Marketplace
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— Elena Volkov, Design Director, Design Systems Consultancy
Let's talk
I'm booking for retainers. 2026 cycles are filling up.
Writing
On Design Systems That Actually Stick
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
Design Decisions Under Uncertainty
I've audited 4,070+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Design Systems as Communication
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.